My Best Promotion: Fred Snyder
Knowing that we did not want to be just another losing competitor, quickly forgotten, we came up with the following plan and implementation: We made a spec sample of an inexpensive, white cotton tee with a one-color, one-position logo. We rolled it up in a ball and literally sat on it for a week to make certain it was good and wrinkled. We then did an additional sample with a full-color front imprint of a cow head as a shadow imprint with the brand over printed on the left chest. The back of the shirt had a full-color rendering of the new packaging of the product. We neatly rolled the sample into a sound mailing tube that “moo’d” when opened and a very neat higher quality T-shirt came out.
Brendan Menapace is the content director for Promo+Promo Marketing.