My Best Promotion: Corrie Sahli
Firsthand tales of creativity and success
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Club%20Colors<%2Fa>,%20described%20a%20promotion%20that%20allowed%20Baylor%20University%20alumni%20to%20show%20their%20Baylor%20Bear%20pride,%20not%20only%20by%20donating%20to%20a%20scholarship%20fund,%20but%20by%20sporting%20athletic%20gloves%20like%20the%20players%20on%20the%20field.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.printandpromomarketing.com%2Farticle%2Fmy-best-promotion-corrie-sahli%2F" target="_blank" class="email" data-post-id="20136" type="icon_link">
Email
Email
0 Comments
Comments
PM: What made this promotion so successful?
CS: The success of the promotion was a result of being able to create a completely unique item—something that was not in the marketplace for the university in any form, yet widely known in football, generally—and make it special to the BAA. We also timed it to take advantage of the excitement of the new football season, ensuring that the gloves arrive on the doorstep of the donors in the week before the first game.
0 Comments
View Comments
E
Brendan Menapace
Author's page
Brendan Menapace is the content director for Promo+Promo Marketing.
Related Content
Comments