My Best Promotion: Kimble Bosworth
Firsthand tales of creativity and success
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PM: Do you set up meetings like this to see how all your clients are using your products?
KB: We actually do. Before our convention every year, and before the PPAI trade show every year, so twice a year, we meet with our largest customers and we talk strategy for the next year. We get ideas on what to look for when we go to these trade shows. If they can tell us what they want, what they need, what their goals are, and who they’re trying to reach, we can use our time at these events to build their perfect promotional campaigns.
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Michael Cornnell
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