My Best Promotion: Kimble Bosworth
Promo Marketing: How did you move from just providing products to the client to having a deeper, partnership-style role?
Kimble Bosworth: When they first came to us, we were sourcing and printing their promotional products. We were providing the gloves, the lanyards, etc., with their logo on it. We didn’t really understand how they were being used. So we set up a meeting to learn more. What we learned was they had two-to-three employees, full-time in a conference room of their offices, putting these kits together. All the stuff that somebody else printed, that we provided the promo products for, stamped with Stamps.com, and sent out all over the country. It was very inefficient for them. Their employees were not free to do any strategy and planning.