My Best Promotion: Paula Fenn
Firsthand tales of creativity and success
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PM: Do you have any other advice you’d like to give to distributors running a similar promotion? If so, what would it be, and why?
PF: I would say to those that are timid of the custom world: dare to be different, and know the project and the process involved before you present the idea to the customer. Sometimes a customer can get weary of the process and see it as a long, drawn-out process. Take an almost complete idea to your customer with most of the bugs worked out, so they see custom as fun.
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Michael Cornnell
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