My Best Promotion: Paula Fenn
Firsthand tales of creativity and success
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PM: What was the promotion’s goal, and what did you do to make that goal happen?
PF: The goal was to bring attention to the phrase “Call Before You Dig,” and [it] was being presented to Joe Public, so we wanted something that would get their attention and that they would keep.
My agenda was to bring them to the custom table. My buyer’s goal was to do something original, fun, useful and bring attention to herself as the creator. (I always let my customer have the glory.)
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