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Breakfast. The most important meal of the day, and for 99 percent of America, also the most skipped.
Okay, that might be a slight exaggeration, but you get the idea. Brains need fuel to work well, but unfortunately brains also hate doing anything in the morning because "No eaty, only sleepy five more minutes pwease?" So what do you do when a major food company hires you to convince the world that breakfast is worth waking up for?
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- Joseph G. Scott
Michael Cornnell
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