More Bang for Your Buck
Promotional ideas for financial businesses
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Though Strittmatter said that giving away promotional items like these may not drive in new customers, it makes the credit unions logo more recognizable in the community; and having an item with the brand on it promotes customer loyalty in a big way. “I think if anything it’s more kind of the loyalty,” she said. “When people see [the logo] in the community they say, ‘Oh, I’m a member.’ People remember the pens and they’ll ask about them. People will see the tchotchkes on the table and they’ll remember whose they are.”
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- Companies:
- Essef Distributors
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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