Molenaar LLC Talks to Promo Marketing About Voluntary Product Recall in Canada
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Molenaar LLC's recall efforts have included a mass press release to 693 Canadian news organizations and reporting firms, a direct mail campaign to distributors who had purchased the lights, as well as a Canadian multi-line rep who is reaching out to purchasers. "The distributors are urged to conduct a mini-recall plan of their own by contacting their buyer, and working out a plan between those two with our assistance," said Franks.
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