In terms of what contributed to the company's sales surge, Under Armour reported that the men's training, running, youth and global football business segments saw the biggest jumps. Additionally, apparel revenue grew 7 percent in training, golf and team sports. Footwear also grew 2 percent.
With so much competition in the athletic apparel market, we've had our fears about Under Armour, as compared to Nike and Adidas, especially since a recent study showed teenagers were gravitating toward other athleisure brands. But it looks like Under Amour might be making a comeback and holding its own, at least for now.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.