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Even though the company posted its first-ever loss Thursday, it was not as bad as analysts expected it to be. CNBC reported that The Street predicted Under Armour would earn $1.11 billion, but in reality, the company earned $1.12 billion—an increase of 7 percent.
The company posted a 1 percent revenue loss in the North American region, but attributed that to the business lost as a result of 2017 retail bankruptcies, like Sports Authority.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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