Masters Leaves $78 Million on the Greens with No Title Sponsor
International television would be the second most profitable venture, with the potential to bring in $13,323,824 in media exposure. Domestic and International news coverage throughout the tournament would generate $5,663,210, which includes print media, Internet and television news coverage.
There are numerous examples of national promotions surrounding the Masters. ESPN is carrying the first two rounds, thus the ESPN family of networks has steadily promoted the tournament, which would ultimately add value to a potential title sponsor, whose name would appear in all of those promotions. In addition, CBS airs the third and final rounds, which would give incentive for them to promote the tournament as well, adding even more value. In the end, an anticipated value would come out to be $3,438,097.