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PITCH-FRIENDLY FACTS
Convincing a buyer to take a chance on pet products shouldn't be difficult, especially if they're in the pet industry themselves, but it never hurts to have a couple convincing arguments in your back pocket.
"Pet products are a large niche market that companies can use as another line of marketing," Brown said. "Based on research by the Humane Society, 46 percent of U.S. households own at least one dog, and 39 percent own at least one cat. This pet population creates that method of marketing for each company, while customers would have the resources to use the promotional item," he explained.
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- Companies:
- EMT-Emblem Marketing Team
- SnugZ USA
Michael Cornnell
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