Wet-dyed Ties by KTP Design Company
(888) 245-1979
The Pants
Selling pants may seem like a daunting challenge at first, but think of it this way: you wouldn't sell a car without tires. In the same way, trousers should be sold as part of a package. "They may be a challenge at first, but the benefit of selling a complete outfit means that the fill-in product will be greater," Lloyd explained. "Many companies who purchase suits for their staff will purchase one suit coat, two pairs of dress pants, three dress shirts and two or three neckties."
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.