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Even though the dangers of lead in reusable bags is overstated, that doesn't change the fact that, as Brenner said, "perception is reality when it comes to PR about potentially toxic substances." Distributors should know that the products they sell are safe and why, but should also be prepared to encounter skepticism and resistance due to the negative media attention.
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- Companies:
- Bag Makers
- Prime Line
- People:
- Brenner
- Christopher Duffy
E
Kyle A. Richardson
Author's page
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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