Cut to the Chase
Laser etching makes its mark
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Warnimont admitted Colorado Timberline faces challenges when it comes to laser etching. The primary one being “getting the art work in a usable form from customers,” he said. However, the problem is quickly remedied by placing a simple follow-up call to customers.
When asked if he foresees laser etching permanently taking the spotlight off of some of the more popular embellishment techniques, Warnimont said: “If someone’s looking for a subtle way to put a logo on a garment without an embroidery patch, [laser etching] is perfect for that. It’s just another alternative. If you want to show your customers something new, show them the laser process.”
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- Craig Warnimont
Cynthia T. Graham
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