Cut to the Chase
Laser etching makes its mark
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As Warnimont suggested, the simplicity reduces costs. “An area measuring twelve inches by fourteen inches costs $2.50, with no set-up charges or minimums,” he said. “The cost is very competitive.”
Warnimont provided an example of how laser etching can be successfully used for school sports team promotions. “Youth sports teams have been able to order a design from our distributors that has a tackle twill look at a super savings,” he said. “They can put a name on the front and a full mascot head on the back. Embroidery costs may be out of team budget.”
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- Craig Warnimont
Cynthia T. Graham
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