Keep Calm and Write On
Arruda explained that since there is less space on a pen, it's important not to overdo it with content. "Many times, less is more," he said. "A bold, clean imprint will get the consumer's attention."
Deciding which information to put on the pen and which to leave off varies case by case. "It is also important to determine the goal of the program," Arruda said. "It may be a re-branding, in which case the new logo needs to be large and bold. Other times, it may be a new toll-free hotline where the phone number and purpose of the hotline needs to pop. If you try to put too much info [on the pen], it may look too busy."
- Companies:
- Beacon Promotions
- Hub Pen Company
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.