Keep Calm and Write On
She noted that more companies are buying instruments that combine a pen with another feature, such as flashlights, screen cleaners and highlighters.
Classic and Timeless
There's a reason writing instruments are one of the most popular promotional products out there. They work for different types of businesses. Brey explained that pens, often being "inexpensive, small and easy to give out" adds to the popularity. "Everyone uses them and personalization on metal pens is very popular," she said.
- Companies:
- Beacon Promotions
- Hub Pen Company
Ashley Chiaradio is the Senior Content Strategist at Total Retail. Ashley has been creating content for more than 7 years, and provides a unique insight in covering the retail industry having worked directly for retailers in the past. She’s passionate about profiling women leadership in the space.