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The third leg of Jetline’s transformation program is focused on packaging and fulfillment. "Packaging and fulfillment have not been a strong suit in many promo segments," Levin said. "We see this area as a way that we can help to reinforce the end-user’s purchasing decision. The end-user who has a positive buying experience is more likely to place another order with the distributor and more likely to make another promo purchase in general. We know that we will benefit from some portion of the additionally accrued orders. It’s just smart business."
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