Printed Catalogs Gain Popularity
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
The decision to bring back the catalog was made by JCPenney CEO Myron "Mike" Ullman, in an effort to revamp the retailer after a failed overhaul under former Apple Inc.'s Ron Johnson. Coincidentally, it was also Ullman who made the call to end the catalog's publication in 2010, during his first turn as CEO. Ullman said that what they believed were purely online sales were actually made by catalog shoppers using the website to make orders.
0 Comments
View Comments
E
Brendan Menapace
Author's page
Brendan Menapace is the content director for Promo+Promo Marketing.
Related Content
Comments