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Jägermeister is claiming that it's concern is a hypothetical situation where the Bucks have a bad season, and subsequently, fans decide to switch from Jägermeister to alternative forms of alcohol so they're not reminded of the team's poor record.
While it would require a federal lawsuit seeking an injunction to stop the Bucks from using the trademark at all, the registration opposition is simply to block the Bucks from registering the new logo.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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