The image in question is the Bucks' deer head logo, which looks almost identical to Jägermeister's logo. When the Bucks moved to trademark the logo, Jägermeister stepped in to petition the team.
According to Milwaukee's BizTimes, Jägermeister claimed that the Bucks adopted the logo "in bad faith with an intent to cause confusion and deception, to create a false suggestion of connection or association with (Jägermeister), and to grade on the fame, popularity and goodwill associated with" the deer head image.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.