“We were looking for a creative way to educate distributors on our newly published end-quantity pricing, while providing a fun and interesting sales tool to help promote it to their customers,” said Randolph. The idea worked very well, prompting a 39 percent increase in end-quantity pricing requests over the two-month penetration period, with resulting 1,200 percent increase in closed, above-end quantity sales. Randolph continued, “We believe that if you create a very memorable visual promotion that salespeople will enjoy presenting, our brand will stay in the minds of those prospects the next time they order.” The Golden Achievement Award was presented to Randolph in January at the 2008 PPAI Expo in Las Vegas, where Senator was debuting several new offerings of five new pen styles including two eco-friendly options, exclusive “touch ink” raised imprint technology, and their newly redesigned, interactive web site, www.senatorpen.com.
- Companies:
- Senator USA