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The specific terms of the publicity law are unique to each state, which makes the regulations even more complicated. Nasty Gal and Hips & Hair (the brand that produces the T-shirt) are headquartered in California, a state that requires proof that the twins gave their permission to use their names. Of course, this would be very difficult for Nasty Gal to prove in court.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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