The Big Business of Caring
Insight and advice on the maturing nonprofit industry
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So what is popular when it comes to giving and recognition? According to both Shulkin and Duffy, pink reigned supreme in 2010 and shows no signs of slowing. "There was a big jump in companies and nonprofits participating in Breast Cancer Awareness programs this year," said Shulkin. "Many distributors used our ribbon-shaped chocolates as either a lollipop or a cello-wrapped piece—some using our Creamy Confection Line to make the ribbons in a pink confection."
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- Companies:
- A La Carte
- Bag Makers
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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