The Big Business of Caring
Insight and advice on the maturing nonprofit industry
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Keep in mind that selling opportunities abound all year long. "Many of the nonprofit marketing events are event-driven," noted Duffy. That being said, there is no season nor venue where sales are significantly greater than the next, whether it be a black-tie gala event in December or a spring on-air fund drive for a public media company. There is no specific season, except for the extensive outdoor walk/run-a-thons that occur when the weather is more gentle. "We have noticed that the fair-weather months are particularly popular, when many nonprofits hold their large, organized fundraising events, and know that they can achieve higher attendance number," said Duffy.
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- Companies:
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Nichole Stella
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Nichole Stella is group president/publishing director of Promo Marketing Media Group, which consists of Print+Promo, Promo Marketing and NonProfitPro.
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