Lower the Handicap
Innovations in golf apparel help improve sales and game play
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UPF (Ultraviolet Protection Factor)
It’s understandable that players worry over sun damage, considering golf is an outdoor sport played in long stretches. It may not be a game-enhancer per se, but someone who spends enough time on the course will appreciate sun protection all the same. DeHoff explained, “There is an increasing interest in this type of added performance to apparel products for children, outdoor apparel, activewear (tennis, golf and running apparel) and swimwear.”
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- Companies:
- Heritage Sportswear
- PVH Career Apparel
Michael Cornnell
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