Lower the Handicap
Innovations in golf apparel help improve sales and game play
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“[The] continual evolution of ‘smart fabrics’ is an ongoing trend,” said DeHoff. “Apparel that promotes maximum performance continues to feed the evolution of activewear and golf apparel.” As golf apparel advances, technical innovations are blending more with style and comfort, an important consideration for a sport that is sometimes as much about style as it is skill. “Manufacturers are adding design features at the time the textile is made, such as perforations, subtle mesh patterns and color blocking, which often double as performance functions,” he concluded.
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- Companies:
- Heritage Sportswear
- PVH Career Apparel
Michael Cornnell
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