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The format allowed for all attendees to take time to learn what they can each do to continue growing together, bringing a personal touch to business.
“I’m glad that AIA made the decision to try this format,” said Lee Feinstein, national account manager of Bodek and Rhodes, Philadelphia. “It’s much more impactful. The participants are able to, in a 20-minute session, boil down my 500-page catalog into a manageable strategy as far as what products to sell, what’s hot, what’s not, some of the new products coming into the marketplace.”
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