The Economics of "Buy American"
Lesson Learned: Exclusivity can defy even the strongest and most persistent market pressures. Providing new or the most compelling products may be helpful in overturning a client's budget limitations.
The Other Side Of Margins
Creativity can be a competitive tool enough, but it can offer an additional advantage: High margins per item. Foreign labor can undercut and otherwise steamroll American manufacturing, especially at high volumes, but the opposite is also true: High-quality, creative pieces can leave importers with no ability to compete. This creative strength is particularly relevant on items that would that would be considered prestige or art pieces: something like a custom-designed crystal award, a jewelry piece or high-fashion apparel.