In for a Treat
Insight into using chocolate, candy and mints for promotions
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The Strategy
With so many products on the market, distributors need to choose wisely when it comes to purchasing goods. What products will yield the most reward? What products are more effective than others?
Riordan said that one mistake distributors make is judging candy or chocolate simply by how it looks in a catalog. “Don’t simply rely on virtual samples,” Riordan said. “Virtual samples are great—they’re free, quick to get and can simply be emailed to the client. But clients can’t taste a virtual sample. Get a sample for the client to taste. If it’s really good, the product will help sell itself.”
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- Companies:
- Chocolate Inn
- Maple Ridge Farms
- SnugZ USA
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