In for a Treat
Insight into using chocolate, candy and mints for promotions
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“Not only do we want to have a variety of options at every price point, but [also] packaging that will get noticed,” Brown said. “With all of our packaging and fill options, it really allows distributors to get creative.”
Tom Riordan, president and owner of Maple Ridge Farms, Mosinee, Wis., said that paying attention to what’s popular in other industries can help with creating effective packaging. “When developing a new packaging, we look carefully at what is most popular in the retail market,” Riordan said. “Seeing what companies like Nordstrom, Bloomingdale’s, Gump’s and Saks Fifth Avenue are doing can get you going in the right direction.”
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- Companies:
- Chocolate Inn
- Maple Ridge Farms
- SnugZ USA
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