The 2013 Imprinted Sportswear Show in Atlantic City Featured the Hottest Apparel Styles and Decorating Techniques
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Sean Norris
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While suppliers promoted new apparel lines, decorators showcased the hottest machines, materials and imprinting techniques. "There's been a lot of interest in what we would call a multi-decoration strategy, or multi-decoration apparel," noted Jay Busselle, general manager for Digital Art Solutions, Tempe, Ariz. He gave the example of adding rhinestone embellishments to a T-shirt that has already been decorated with a digital print. "Just when you think rhinestones aren't cool anymore, they are, because they'll come out with some other metallic or some other look, not just a stone,” Busselle explained. "So anything that's 'bling,' anything that's shiny, anything that's glitter is still huge."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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