The Future of Fleece
MAKING A MARK
Embroidery and screen printing are certainly viable choices for putting a logo on fleece, but if you're looking to try something different, consider laser-etching. "We are seeing more and more of the laser burn/etching process on our Nano-Fleece collection and the results are phenomenal," said Strain. Barreca seconded laser etching's value. "The micro-fleece category is great for embroidery, laser etching and laser appliqué decoration methods," she said. "Vertical laser etching placements (down the chest or sleeve area) are very popular on the jacket styles." She pointed out as well that laser etching allows you to decorate over seams and zippers for unique placement options, and that fleeces with medium color tones will show the best contrasts. "[It's] a very-cost effective means of decorating while at the same time giving the garment a fresh, new look," said Strain.