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"The goal of the Pen Cup Research Project is to dive deep into the places where pens live and, in doing so, to gain a better understanding of their social behaviors and migratory patterns," says Sean O'Connor, iClick's marketing director and PCRP lead. "Our intention is to go where the pens are—primarily to the pen cup, but also desk drawers, brief cases, junk drawers and anywhere else pens congregate."
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