HPC GLOBAL ANNOUNCES DEAL WITH SUB ZERO COOLERS

HPC Global, Hanover, Pa., recently launched Sub Zero Coolers—an exclusive, branded line of flexible coolers.

“Our factory, a custom manufacturer of coolers, back packs and duffle bags, was working with many leading athletic brands at retail, but needed help marketing to the promotional channel,” said Ken Cecco, national sales manager. “They had a great name and reputation and we wanted to explore some new product categories.”