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It's been years since the LIVESTRONG bracelet boom seemingly created a whole new product genre overnight, sprinkling the world with little yellow silicone cancer-fighting bands and kicking awareness marketing into the mainstream. Since then, such bracelets have evolved from a simple novelty giveaway to a full-fledged promotional genre, complete with all the expectations, risks and challenges of any other product offering. Whether you're new to awareness bracelets or just looking to brush up on the basics, there are a handful of key introductory concepts you should know while working with the silicone wonders.
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- Companies:
- Alliance Rubber Company
- BamBams
- Buztronics
Michael Cornnell
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