Cinching up Sales
How to earn with drawstring backpacks
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THINK OUTSIDE THE BAG
A final thing to consider when selling drawstring bags is to not fall into the confining thought pattern of the items just being an item for schools. "The traditional use of a backpack for school kids is a limited market now compared to everything we sell to," said Hennessy. He explained that while the scholastic markets are still good, they've become somewhat limited compared to more adult end-user markets. Hennessy stated that older end-users tend to be more interested in added features like water-bottle pockets, carabiner loops and mesh vents, as well as complex aesthetic customizations, that will give you a little more of a window to upsell.
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Michael Cornnell
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