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The clothing itself embodies a city streetwear feel, and the line features sweatshirts, T-shirts and other basics. But don't be fooled—even the T-shirts are still $125.
The reasoning for the campaign dates all the way back to 1998 when the brand launched its taxi marketing campaign. Back then, Helmut Lang was the first designer to use a taxi's advertising space to promote a line. This new campaign will also be featured on the tops of 275 Helmut Lang-branded cabs.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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