Here Comes the Sun
Heat up your sales โจwith trendy, decorated โจand colorful summer โจapparel
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BABES, BOYS AND BURNOUT
Like all fashion trends, imprinted or not, gender and age dictate style, cut and color of garments. "I think it's key to keep age in mind when marketing products, it helps you to better understand the end-user," said Clifford. "Age affects the demand because people of different age groups are ordering different styles," she explained. "With the vibrant colors, sheer fabrics and fashion silhouettes that are part of the summer styles, you tend to see the market demand come from the younger crowd. The older age groups tend to drive the demand for the more classic styles," she continued.
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- Companies:
- Kavio!
- S&S Activewear
- People:
- Jessica Clifford
E
Colleen McKenna
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