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"Brands are more important than ever, and our price increases for cotton products are helping us mitigate the margin pressure from cotton and other cost inflation," said William J. Nictakis, co-chief operating officer for Hanes. "In addition to price increases in February and June, we instituted another price increase in late September for cotton-based products, and early point-of-sale performance is good. While cautious about the consumer environment, we are focused on maintaining historical norms for margins and addressing weakness in the intimate apparel categories."
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