The company also announced some new hires that came as a result of the acquisition.
“Pacific Brands, with its iconic century-old and fast-growing Bonds brand, is a great addition to our strong market-leading portfolio spanning the Americas, Europe and Asia-Pacific that is supported by a world-class, company-owned, global supply chain,” said Gerald W. Evans Jr., chief operating officer and CEO-elect of Hanesbrands Inc. “We are adding a top-notch management and marketing team led by CEO David Bortolussi that will help serve as a catalyst for continued growth and value creation into the foreseeable future.”
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.