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The acquisition would mean Hanesbrands holds Australia's top market position in babywear, bras, panties, socks and underwear.
“Bras N Things has a great business model that appeals to millennial consumers, featuring core products supplemented by seasonal product offerings," said Gerald Evans Jr., Hanesbrands' CEO. "This consumer-direct sales model has significant potential for expansion into other geographic markets.”
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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