Golden Knights and U.S. Army’s Parachute Team Resolve Trademark Matter

When the 2017-18 NHL schedule commenced, one could say the word “no” surrounded the Vegas Golden Knights, as in they—being an expansion team minus a captain, an identity and any supposed star player—would have zero hope of escaping the sort of wretched campaign that typically befalls a first-year team. The Western Conference squad, which certainly surprised the hockey world and sports universe by advancing to the Stanley Cup Finals, had also entered its inaugural season without a trademark, owing to a dispute with the United States Army. On July 19, however, the club cleared the path to enhance its NHL branding standing, establishing a “coexistence agreement” that will let it and the Army's parachute team make dual use of the “Golden Knights” identifier.