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A main contributing factor, according to research, is Internet advertising, which is expected to grow 15.7 percent, according to the ZenithOptimedia research. With the growth in Internet advertising, comes mobile advertising expenditure, which is predicted to increase by $64 billion between 2015 and 2018.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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