Letting end-users know the spa items in a particular promotion aren’t simply “brand X” can help add value. “People will not put junk on their face[s],” Whaley maintained. “That’s why we like to use our brand, and then logo our bag, because if someone just gets a white sunscreen that says, you know, ‘Joe’s Garage’ on it … they’re not gonna put it on.”
Another inherent benefit of spa items is, more often than not, they’re packaged together in kits or bags so there are a lot of opportunities for themed promotions. “We can customize a kit for you with any product in our catalog,” Kaalberg said. And it’s not only the products themselves that can be tailored to the last detail. Warnock told of a few promotions with specific scents (e.g., margarita candles for a tequila company) and PMS-matched colors to mirror branding, such as bright magenta for a particular cell-phone service provider. “It’s one of those businesses where you have to pay attention to every detail all the time,” she concluded.
Special Treatments
Get close to end-users with spa and relaxation products