Med Schooled
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Matching the customer needs and desires to products is a challenge Moisant always enjoys. Searching the industry's products under the theme of "patriotic," she decided a large tote bag would be perfect. Moisant reasoned that new moms can use bags in so many ways, from diapers and changes of clothes to bottles and other feeding items, it's a product that would never outlive its usefulness (plus, babies don't outgrow bags). To keep in in theme with the patriotic end-users, she chose a red, white and blue stars-and-stripes design.
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