Five Holiday-Ready Products for a Winter World Cup
This has to be No. 1, right? If you're going to have the final a week before Christmas, a tree ornament is a must.
This one features the tournament's mascot, La'eeb, which is sort of hard to describe. That, actually was the driving force behind his design. Here's what FIFA says about La'eeb:
La’eeb is an Arabic word meaning super-skilled player. He belongs to a parallel mascot-verse that is indescribable – everyone is invited to interpret what it looks like. La’eeb encourages everyone to believe in themselves as ‘Now is All’. He will bring the joy of football to everyone.
The Olympics also lean heavily on mascots for their marketing, so there's no doubt La'eeb will be a visible component of the World Cup's branding efforts.
2. World Cup Replica Trophy
Brendan Menapace is the content director for Promo+Promo Marketing.