Fitbit Unveils Fashion-forward Alta Wearable
Fitbit Alta; Image via Fitbit
In an effort to become a more stylish fitness tracker, Fitbit has released the modular Alta bracelet. According to Wired, the $130 wearable features a more discreet stainless-steel band, available in black, blue, teal or plum. And for $60 more, buyers can spring for a genuine leather band.
The Alta still retains its functionality as a fitness tracker with activity and sleep tracking, exercise recognition, and alerts.
The Alta announcement comes on the heels of Fitbit's reveal of the Blaze, a smartwatch-type tracker featuring interchangeable bands. Seemingly, the Alta is more of an effort toward fashion than functionality with Fitbit hoping to convert prospective users.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
Rivian's Apparel Line Is Reflective of Its Vehicles' Features and Modern Athletic Demand
The University of Arizona Is Using Apparel Recycling to Teach Students About Apparel Demand and Marketing
Out-There Baseball Promos: The Cubs' 'I Think You Should Leave' Shirt and Minor League 'Rebrands'
Guy Fieri's 'Munch Madness' T-shirt Is Dangerously Close to Trademark Infringement
How 3 of the Biggest TV Shows Are Using Promotional Products Right Now
XFL Names Under Armour Official Apparel Partner: Can the Two Help Each Other Out?
