In an effort to become a more stylish fitness tracker, Fitbit has released the modular Alta bracelet. According to Wired, the $130 wearable features a more discreet stainless-steel band, available in black, blue, teal or plum. And for $60 more, buyers can spring for a genuine leather band.
The Alta still retains its functionality as a fitness tracker with activity and sleep tracking, exercise recognition, and alerts.
The Alta announcement comes on the heels of Fitbit's reveal of the Blaze, a smartwatch-type tracker featuring interchangeable bands. Seemingly, the Alta is more of an effort toward fashion than functionality with Fitbit hoping to convert prospective users.